Intellectual Property (IP) has always been a distinct branch of corporate life, as innovation and creativity have been crucial competitive edges in commercial life since the industrial age. Therefore, IP protection gains more importance in law, as the world experiences rapid changes in information technology. In particular, the widespread use of the internet, digital marketing, and social media has created conditions conducive to counterfeiting and increased infringements of intellectual property rights.
Our IP practice strategy involves an integrated approach to combat infringements, especially on social media and other digital platforms, by facilitating multidisciplinary advice from our litigation, IT, and other related departments.
We have a dedicated team that is well-versed in conventional IP matters, including copyright, trademarks, patents prosecution, and portfolio management. Additionally, our team excels in competitive firm IP analysis, IP audits, IP litigation, licensing, false advertising, and unfair competition. We also have extensive experience in IP-focused industries, including pharmaceutical, fashion, footwear, media and entertainment, construction and real estate, automotive, and publishing.
Additionally, we assist our clients in conducting negotiations and drafting commercial agreements. This includes supply and distribution agreements, research and development agreements, assignments, and agreements involved in joint ventures, franchising, the sale of a business, and the development of internal intellectual property management strategies.